THOSE SALIENT ATTITUDES OF SUCCESSFUL ENTREPRENEURS ENRICHES A BUSINESS PHILOSOPHY AND HELPS A COMPANY TO PROSPER.

Irrespective of their age, gender, background or experience, every true entrepreneur flaunts an undying faith and belief in the success of his or her venture. This trait truly animates the other attitudes of successful entrepreneurs.

The true entrepreneur gets on to nurture the belief that the future has to be better than the past and the present.

Entrepreneurs are inveterate optimists that hold up an infectious belief in possibilities. This optimism is a potent resource, equipping them to persevere and ride through challenging times. Researchers have found that optimism enhances the chances of success, especially in handling difficult tasks and working under pressure. Jonathan Coon and his partner John Nichols launched 1–800-CONTACTS in 1995 as a direct-to-consumer contact lens seller.They built up their business into a multi-million dollar business by an ideal business model emphasising strong cash flow, easy distribution and a built-in repeat order potential of a disposable product. In addition, they leaned on a business philosophy embodying those salient attitudes of successful entrepreneurs, to lever their company into prosperity. They found that it was worthwhile to nurture and encourage a consciousness that tolerated unlimited thinking and fearless optimism that encourages one to venture into the unknown. Their dissatisfaction with the status quo and mediocrity also stood out.

True entrepreneurs believe that their future is spotless even if their past is riddled with a number of blemishes. Debbi Field‘s husband expressed the view that starting a cookie company was a dumb idea, but three years later, he was hired into Mrs Fields Cookies.