A STARTUP PRODUCT IS BECOMING BETTER WHEN IT STARTS HAVING A POSITIVE IMPACT ON CUSTOMER BEHAVIOUR.
A Startup ascertains what mechanism or model of growth is best suited to it by interacting with its customers outside its building. It could choose the repeat-usage, viral or paid engine of growth. This interaction is an extension of its experiment that will secure to it actionable metrics. The metrics are important for tuning up its processes and getting up a better startup product.
A market/product fit is achieved by a Startup in return for its efforts when a large section of customers find its product valuable. At its experiments, a Startup’s actionable metrics tied to crucial customer behaviour rather than gross or vanity metrics reveals when it starts approaching this desired state. Thus, a better startup product thrills to the needs of consumers.
Its product is becoming better when it starts having a positive impact on customer behaviour.
With the cessation or slowing down of its growth, a Startup should kickstart its growth once more from incubating ideas proving valuable to its customers. A viable idea idea is one that leads to a development of a startup product sanctioned by a wide section of consumers. A company condones complacency at the risk of its life.
A Startup should become an adaptive organisation, one that instinctively operates in line with the current market realities and conditions. Investing in preventive measures that guarantee sound product quality, design or infrastructure helps to speed up its growth.
Most seemingly technical problems get up by way of human error. It is often wise for a Startup to employ a series of probing questions to take itself from the specific symptoms of a problem to the real cause or root of the problem, which is human-related, in many cases. This technique could be applied to problems ranging from technical faults, poor business results or unexpected changes in customer behaviour.
Investments in preventive measures should draw a large figure if the symptom of a problem is major; and a small figure, if the symptom is minor.
A Startup leadership creates an adaptive and compassionate organisation by the agency of tolerantly getting its people who were behind a problem to take the lead in efforts to solve it and put in place sound preventive measures that will check its future reoccurrence.
