STARTUP SUSTAINABLE GROWTH RUNS AWAY FROM ALL ONE-TIME ACTIVITIES THAT SECURE A SURGE OF CUSTOMERS WITHOUT LONG-TERM POTENTIAL.
A Startup runs its experiment through to ascertain the customers’ needs, the basic requirement for building a sustainable business. Its learning process characterized by the feedback loop of Build-Measure-Learn stands out. Once it gets its base product off to its customers, the loop is activated. It formulates its subsequent hypothesis based on its analysis of customer behaviour and optimizes its product to test its new hypothesis. Using the smallest effective batch size helps it to minimize waste and save time, and become flexible. The startup’s agility on the platform of change facilitates its experiments. Thus, it finds it expedient to change the orientation of its product or service when the metrics from crucial customer behaviour prompts it to do so. Startup sustainable growth hinges on the constant, diligent analysis of the important customer behaviour and the optimisation of its product or service in line with it.
The mechanism of growth is the system employed by a Startup to grow its business up. Startup sustainable growth runs away from all one-time activities that secure a surge of customers without long-term potential. Publicity stunts are often used to create this type of temporary effect.
The behaviour of past satisfied customers draws in new customers. The enthusiasm of satisfied customers broadcasts through to recruit new customers. Startup sustainable growth builds up through this process. A product or service getting up to become the latest fashion and status symbol often influences others to indulge in them. For advertising to be a source of startup sustainable growth, it must be funded out of the revenue. Growth is also driven by the repeated purchase of a product customized along, as highlighted by a cable subscription plan. A Startup sees to formulate experiments to test its growth hypothesis and generate an intrinsic set of metrics unique to each growth mechanism.