THE AIM OF YOUR LIFE IS NOT TO SERVE YOUR BUSINESS, BUT FOR YOUR BUSINESS TO SERVE YOU.
Realizing that the aim of your life is not to serve your business, but for your business to serve you, is what will propel you to work on your business instead of working in it.
A business model that works is characterized by the following: it delivers dependable value to your patrons, workers, suppliers, and creditors. Its business system is operated by people with minimal skill. Undeniable order rules. An Operations Manual describes all works. Offers predictable service or product to customers. Employs a uniform colour, dress, and same code for its facilities.
Value, from the customer’s point of view, is very subjective, and it’s what your customers perceive it to be.
Different segments of customers react differently to colours and shapes. Most are drawn to crest designs as studies indicate.