THE TRUE PRODUCT OF A BUSINESS IS THE BUSINESS ITSELF.
For a business model to work, it must be inclusive of the balanced input of the Entrepreneur, Manager, and Technician.
Imbibing the idea that the true product of a business is not what it sells but how it sells it, is the path to creating a great company.
That the true product of a business is the business itself, not the product or service it produces, is something an Entrepreneur should take very serious.
Successful Entrepreneurs focus their energy on creating a systems-dependent business, a sound predictable business, not a people-dependent business, an enterprise that works without him. The system drives the business; the people drive the system. The system embodies all strategic elements yielding business success.